01 / INVESTIGATE
Start with proof.
We compare sources and flag contradictions rather than invent a clean story.
Not an AI site builder
Your business is not a prompt.
A private website for your business, built from verified facts and launched by a human. We diagnose what costs you customers, then show you the work before anything goes live.
A website is a business decision. See the evidence behind every change before it goes live.
Verified facts
Built from sources we can name. Contradictions are flagged, not smoothed over.
One fixed price
Set setup + monthly. No credits, no per-generation charges, no usage meter.
A human launches it
Someone reviews the facts and is accountable for what goes live.
THE PROCESS
From what is true to what works.
02 / COMPOSE
Preview it privately.
The site is built around the answers customers need before the first scroll.
03 / APPROVE
Launch with a human.
You review the exact diff before anything is public.
One example, start to finish
Every step is inspectable — from the raw input to the measured outcome — and anything uncertain is labelled. This is a fictional demo business, rendered through the real composer so the quality is genuine.
Cedar & Sage Coffee — Example
Coffee shop · Warm · editorial. Every step below is inspectable, and anything we weren't sure about is labelled rather than smoothed over.
What we started from
- Owner-supplied: business name, that they roast their own beans, and that they open early on weekends.
- Found by us: a Google Business Profile, a mostly-inactive Instagram, and an old one-page site with a broken contact form.
Verified sources — and the contradictions we didn't paper over
- Weekday hoursVerified
Value: Mon–Fri 7:00am–6:00pm
Source: Google Business Profile + door signage photo
- Sunday hoursContradiction — held back
Value: held back
Source: Profile says 8:00am–1:00pm; Instagram bio says 'closed Sundays'
Two sources disagree, so we did not publish a Sunday time — we asked the owner instead of guessing.
- In-house roastingUnverified — not published yet
Value: not rendered as a claim yet
Source: Owner statement, no third-party corroboration
Kept out of the live copy until the owner confirms it in the approval step.
Concrete conversion diagnosis
Phone number is an image, not a tap-to-call link
Evidence: 0 of the site's mobile visitors could call in one tap; 71% of the profile's traffic is mobile.
Fix: Render the number as a real tel: link in the header and contact block.
Hours are buried below three scrolls
Evidence: 'What time do they open?' is the top question in the profile's Q&A — answered nowhere above the fold.
Fix: Move a verified hours panel into the first screen.
Contact form posts to a dead endpoint
Evidence: Submissions 500 and are lost; the owner never sees them.
Fix: Replace with a working request form wired to email + the owner dashboard.
Private preview (nobody else can see it yet)
Composed from the verified facts only. This is the real Stage-1 composer output — the same engine a paying customer gets — not a mockup:
cedar-sage-coffee-example
Cedar & Sage Coffee — Example
Your local cafe in Riverton OR.
Call us today- Espresso & Coffee — House-roasted beans pulled to order.
- Fresh Pastries — Baked in-house every morning.
- Cozy Seating — Free Wi-Fi and a spot to stay a while.
Owner approval diff
Nothing launches until the owner signs off. Here is exactly what they changed — corrections and removals, not just additions:
Open Sundays 8:00am–1:00pm
→ Sunday: by the owner — 8:00am–12:00pm
Why: Owner resolved the source contradiction; we published only the confirmed time.
Family-owned since 1998
→ (removed)
Why: Owner could not substantiate the year, so we cut the claim rather than ship an unverifiable one.
House-roasted beans pulled to order
→ House-roasted beans pulled to order (owner-confirmed)
Why: Owner confirmed the roasting claim in review, so it moved from unverified to published.
Launch — a human accountable, not a button
Went live at cedarsage-coffee.example. Went live after the owner approved the diff. The domain is registered to the owner, not to PitchSite.
Measured afterwards
- Tap-to-call clicks
- 34 / mo
- was 0 (number was an image)
- Directions requests
- 58 / mo
- was not tracked before
- Working form submissions
- 12 / mo
- was 0 (form was broken)
Illustrative figures for a fictional demo business — not a real customer's measured results.
More finished examples
Browsable by vertical and aesthetic. Each opens into the same inspectable, source-to-outcome story. All are clearly-labelled demos, not real customers.
- Coffee shopWarm · editorialcedar-sage-coffee-example
Cedar & Sage Coffee — Example
Your local cafe in Riverton OR.
Call us today- Espresso & Coffee — House-roasted beans pulled to order.
- Fresh Pastries — Baked in-house every morning.
- Cozy Seating — Free Wi-Fi and a spot to stay a while.
Real composer output · version “Classic” · section order: hero → about → services → hours → contact Illustrative example — not a real customerA neighborhood cafe with strong weekend traffic but no bookable site.
See this example end-to-end, source to outcome → - PlumberBold · utilitynorth-fork-plumbing-co-example
North Fork Plumbing Co. — Example
Your local plumber in the neighborhood.
Call us today- Emergency Repairs — Fast response when it can't wait.
- Installations — Fixtures, water heaters, and lines.
- Maintenance — Keep everything running and leak-free.
Real composer output · version “Classic” · section order: hero → about → services → contact Illustrative example — not a real customerA dispatch trade with no storefront hours — built around urgency and service area.
See this example end-to-end, source to outcome → - Hair salonSoft · modernmarigold-hair-studio-example
Marigold Hair Studio — Example
Your local salon in Riverton OR.
Call us today- Cuts & Styling — Modern looks tailored to you.
- Color — Balayage, highlights, and full color.
- Treatments — Care that keeps hair healthy.
Real composer output · version “Classic” · section order: hero → about → services → hours → contact Illustrative example — not a real customerAn appointment business drowning in DMs, with no way to book online.
See this example end-to-end, source to outcome →
Or browse the full template & brand gallery — 20 finished, per-vertical templates and the five brand directions behind them.
Who is this for?
For business owners
You don't need a website that took ten seconds to make — you need one that answers “are they open, where are they, how do I reach them” correctly, and turns a visit into a call, a direction, or an order.
- We audit what you have (or your search/social presence if you have none) and tell you the concrete conversion problems.
- We build from facts we verify with you — nothing invented, nothing you didn't approve.
- You see a private preview, approve a plain-language diff, and then it launches.
- You own the domain and can export everything and leave at any time.
For agencies & resellers
Put the tedious first-draft-from-verified-facts step on autopilot without inheriting the liability of invented copy. You keep the client relationship; we give you an inspectable, source-tagged starting point per site.
- Every fact carries its provenance, so your review is fast and defensible.
- Fixed, predictable per-site economics — no credit meter to reconcile against a client bill.
- Portable handover per site: content with sources, media licenses, rendered site or source, and DNS instructions.
- Your client owns their domain and export — the same terms you'd want to promise them.
One price, stated up front
$299.00one-time activation, then$79.00/ month
$299.00 one-time activation, then $79.00/month for the managed service. Cancel anytime; domain registration is billed separately at cost.
What the price covers
- A conversion audit of your current site (or your search/social presence if you have none)
- A private website built from verified facts, with 2–3 design options
- A human who reviews and is accountable for the launch
- Managed hosting, updates, and the working request/booking form
- Structured data + search/AI-answer setup so you can be found
No credits, no per-generation fees, no usage meter. One fixed price. Domain registration is billed separately at cost and registered in your name.
Ownership, content, and cancellation
- Who owns the website and the domain?
- You do. The domain is registered in your name from day one, and the site content is yours. We are the managed-service provider, not the owner of your business's web presence.
- Where does the content come from?
- From facts we can verify — your own input, your public listings, and your existing site — each tagged with its source. When two sources disagree, we hold the claim back and ask you rather than guessing, and unverifiable claims are cut before launch. Nothing goes live until you approve it.
- How fast can I correct or take down something?
- Corrections you make are queued and republished on approval — usually the same business day. A takedown request (removing a page or the whole site) is honored within one business day, no questions asked.
- What if I want to cancel?
- Cancel anytime and keep everything. You get a portable export — the approved content with its sources, your media with license records, the rendered site (or its source), DNS/transfer instructions, and your analytics event definitions — a package a different developer could take over. Your export is never held hostage to an unpaid invoice beyond the terms stated up front.
- What exactly does the price cover?
- $299.00 one-time to build and launch, then $79.00/month for the managed service — hosting, updates, the working request form, and search/AI setup. No credits, no per-generation charges, no usage meter. Domain registration is billed separately, at cost, in your name.
- Is this an AI site builder?
- No. We use automation to draft fast, but a human reviews the facts and is accountable for what launches. The contrast is deliberate: verified facts, one fixed price, and a person who signs off — not a credits meter and a “done in minutes” button.