Marigold Hair Studio — Example
Hair salon · Soft · modern. Every step below is inspectable, and anything we weren't sure about is labelled rather than smoothed over.
What we started from
- Owner-supplied: business name, the stylists' specialties, and that all bookings come through Instagram DMs.
- Found by us: an active Instagram and a Linktree, but no real website and no bookable page.
Verified sources — and the contradictions we didn't paper over
- Opening hoursVerified
Value: Tue–Fri 10–7, Sat 9–4
Source: Instagram bio + owner confirmation
- Monday hoursContradiction — held back
Value: closed
Source: Linktree says 'by appointment'; owner says closed Mondays
Published 'closed Monday' per the owner; dropped the ambiguous Linktree line.
- Walk-ins welcomeUnverified — not published yet
Value: not rendered as a claim yet
Source: An old post said so; owner now takes appointments only
Stale claim — withheld pending the approval step so the site doesn't contradict current policy.
Concrete conversion diagnosis
Booking lives entirely in DMs
Evidence: Every enquiry is a manual back-and-forth; after-hours requests wait until morning.
Fix: Add an always-available request form that captures the service and preferred times.
No hours or address a search engine can read
Evidence: 'Directions' and 'hours' never appear in search because they only exist inside image posts.
Fix: Publish structured hours + address the maps card and JSON-LD can use.
Services are unscannable
Evidence: Specialties are scattered across a year of posts; a first-time visitor can't tell what's offered.
Fix: Group services into a single readable panel.
Private preview (nobody else can see it yet)
Composed from the verified facts only. This is the real Stage-1 composer output — the same engine a paying customer gets — not a mockup:
Marigold Hair Studio — Example
Your local salon in Riverton OR.
Call us today- Cuts & Styling — Modern looks tailored to you.
- Color — Balayage, highlights, and full color.
- Treatments — Care that keeps hair healthy.
Owner approval diff
Nothing launches until the owner signs off. Here is exactly what they changed — corrections and removals, not just additions:
Walk-ins welcome
→ By appointment
Why: Owner updated a stale claim so the site matches current policy.
Monday: by appointment
→ Monday: closed
Why: Owner resolved the source contradiction.
Launch — a human accountable, not a button
Went live at marigold-studio.example. Launched after approval; the domain is registered to the owner.
Measured afterwards
- Booking-form submissions
- 41 / mo
- was 0 (DMs only)
- Tap-to-call clicks
- 23 / mo
- was not tracked before
- Directions requests
- 37 / mo
- was not tracked before
Illustrative figures for a fictional demo business — not a real customer's measured results.