Brand direction · light · fraunces
Warm Editorial
Warm, inviting, editorial magazine mood. warm, story-led, sensory voice, editorial serif display over a humanist sans body.
Palette
Primary#8a1f2b
Accent#d9a441
Surface (light)#fbf7f1
Surface (dark)#17120e
Structural tokens are OKLCH-blended over the tenant brand color at render, so every site in this direction stays on-brand. Radius 1rem.
Typography
fraunces
editorial serif display over a humanist sans body
Body: shared humanist sans (--font-body)
Motion
measured editorial fade-and-rise with an unhurried stagger
- duration / easing
- .9s · cubic-bezier(0.25, 0.6, 0.25, 1)
- distance
- 20px
- stagger
- .12s × 3 steps, offset 0
- pop
- scale 1 / .7s
- hover
- lift -2px / .3s
- parallax
- subtle
Reduced-motion safe — opacity/transform only; the hero LCP element never fades in.
Imagery direction
- Mood
- Warm, inviting, editorial magazine mood
- Palette
- earthy terracotta, cream, olive, and warm oak
- Lighting
- soft golden-hour window light
- Style
- shallow depth of field, tactile natural textures, refined negative space
hero · generatedsection-backdrop · generatedog · generatedtexture · procedural
Wordmark
serif wordmark, generous letter-spacing; monogram in a soft-radius well
Voice — warm, story-led, sensory
This direction never:
- never invent prices, packages, or 'from' pricing that isn't a verified fact
- never fabricate reviews, ratings, testimonials, awards, or superlatives
- never claim credentials, licenses, insurance, or guarantees without verification
- never state availability, hours, or 'booked/confirmed' the provider hasn't confirmed
- never present generated imagery as the business's real food, staff, premises, or completed work