Brand direction · light · outfit
Playful Pop
Cheerful, energetic, approachable fun. upbeat, welcoming, playful voice, bouncy rounded sans, big friendly display scale.
Palette
Primary#8a1f2b
Accent#d9a441
Surface (light)#fff9fb
Surface (dark)#16121f
Structural tokens are OKLCH-blended over the tenant brand color at render, so every site in this direction stays on-brand. Radius 1.5rem.
Typography
outfit
bouncy rounded sans, big friendly display scale
Body: shared humanist sans (--font-body)
Motion
springy pops and quick friendly rises; a little bounce is the point
- duration / easing
- .55s · cubic-bezier(0.34, 1.56, 0.64, 1)
- distance
- 14px
- stagger
- .07s × 3 steps, offset 1
- pop
- scale 0.9 / .45s
- hover
- lift -4px / .18s
- parallax
- none
Reduced-motion safe — opacity/transform only; the hero LCP element never fades in.
Imagery direction
- Mood
- Cheerful, energetic, approachable fun
- Palette
- candy brights on clean white, with one bold pop accent
- Lighting
- bright, even studio light with playful bounce
- Style
- bold simple shapes, friendly compositions, vivid but tidy color
hero · generatedog · generatedsection-backdrop · proceduraltexture · procedural
Wordmark
round, friendly sans wordmark; chunky monogram on a pill
Voice — upbeat, welcoming, playful
This direction never:
- never invent prices, packages, or 'from' pricing that isn't a verified fact
- never fabricate reviews, ratings, testimonials, awards, or superlatives
- never claim credentials, licenses, insurance, or guarantees without verification
- never state availability, hours, or 'booked/confirmed' the provider hasn't confirmed
- never present generated imagery as the business's real food, staff, premises, or completed work