Brand direction · light · sora
Modern Clean
Bright, airy, contemporary and uncluttered. clear, direct, reassuring voice, clean geometric sans throughout, tight display scale.
Palette
Primary#7c4a24
Accent#e8b04b
Surface (light)#ffffff
Surface (dark)#0c1116
Structural tokens are OKLCH-blended over the tenant brand color at render, so every site in this direction stays on-brand. Radius 0.75rem.
Typography
sora
clean geometric sans throughout, tight display scale
Body: shared humanist sans (--font-body)
Motion
crisp, short fades with minimal travel
- duration / easing
- .45s · cubic-bezier(0.2, 0.6, 0.2, 1)
- distance
- 8px
- stagger
- .05s × 3 steps, offset 1
- pop
- scale 0.98 / .35s
- hover
- lift -2px / .15s
- parallax
- none
Reduced-motion safe — opacity/transform only; the hero LCP element never fades in.
Imagery direction
- Mood
- Bright, airy, contemporary and uncluttered
- Palette
- crisp whites, cool light grey, and a single calm accent (soft sky-blue or sage)
- Lighting
- soft diffused daylight with gentle realistic shadows
- Style
- minimal, generous whitespace, clean lines, soft depth
hero · generatedog · generatedsection-backdrop · proceduraltexture · procedural
Wordmark
geometric-sans wordmark, tight tracking; simple square monogram
Voice — clear, direct, reassuring
This direction never:
- never invent prices, packages, or 'from' pricing that isn't a verified fact
- never fabricate reviews, ratings, testimonials, awards, or superlatives
- never claim credentials, licenses, insurance, or guarantees without verification
- never state availability, hours, or 'booked/confirmed' the provider hasn't confirmed
- never present generated imagery as the business's real food, staff, premises, or completed work