Brand direction · dark · fraunces
Luxury Noir
Opulent, hushed, after-dark elegance. exclusive, hushed, exacting voice, couture serif display over a quiet sans body.
Palette
Primary#8a1f2b
Accent#d9a441
Surface (light)#f4f1ea
Surface (dark)#0b0b0d
Structural tokens are OKLCH-blended over the tenant brand color at render, so every site in this direction stays on-brand. Radius 0.375rem.
Typography
fraunces
couture serif display over a quiet sans body
Body: shared humanist sans (--font-body)
Motion
slow, weighty fades with long settles; nothing bounces
- duration / easing
- 1s · cubic-bezier(0.22, 0.61, 0.21, 1)
- distance
- 16px
- stagger
- .15s × 3 steps, offset 0
- pop
- scale 1 / .8s
- hover
- lift -1px / .4s
- parallax
- subtle
Reduced-motion safe — opacity/transform only; the hero LCP element never fades in.
Imagery direction
- Mood
- Opulent, hushed, after-dark elegance
- Palette
- black lacquer, champagne gold, ivory, and a single jewel note
- Lighting
- low-key candlelit glow with deep falloff
- Style
- editorial luxury, restrained opulence, precise negative space
hero · generatedsection-backdrop · generatedog · generatedtexture · procedural
Wordmark
high-contrast serif wordmark, wide letterspacing; monogram in a hairline-ruled frame
Voice — exclusive, hushed, exacting
This direction never:
- never invent prices, packages, or 'from' pricing that isn't a verified fact
- never fabricate reviews, ratings, testimonials, awards, or superlatives
- never claim credentials, licenses, insurance, or guarantees without verification
- never state availability, hours, or 'booked/confirmed' the provider hasn't confirmed
- never present generated imagery as the business's real food, staff, premises, or completed work