Brand direction · light · bricolage
Heritage Classic
Established, trustworthy, time-honored. steadfast, courteous, heritage voice, scholarly serif display with a steady, traditional body.
Palette
Primary#8a1f2b
Accent#d9a441
Surface (light)#f7f4ec
Surface (dark)#101410
Structural tokens are OKLCH-blended over the tenant brand color at render, so every site in this direction stays on-brand. Radius 0.5rem.
Typography
bricolage
scholarly serif display with a steady, traditional body
Body: shared humanist sans (--font-body)
Motion
unhurried, dignified rises; no playful motion at all
- duration / easing
- .8s · cubic-bezier(0.25, 0.6, 0.25, 1)
- distance
- 12px
- stagger
- .1s × 2 steps, offset 0
- pop
- scale 1 / .7s
- hover
- lift -1px / .35s
- parallax
- none
Reduced-motion safe — opacity/transform only; the hero LCP element never fades in.
Imagery direction
- Mood
- Established, trustworthy, time-honored
- Palette
- ivory, deep forest and oxblood tones, aged brass, walnut
- Lighting
- warm tungsten interior light, gentle window fill
- Style
- traditional craftsmanship, archival richness, dignified framing
hero · generatedsection-backdrop · generatedog · generatedtexture · procedural
Wordmark
engraved-feel serif wordmark; monogram in a double-ruled shield tile
Voice — steadfast, courteous, heritage
This direction never:
- never invent prices, packages, or 'from' pricing that isn't a verified fact
- never fabricate reviews, ratings, testimonials, awards, or superlatives
- never claim credentials, licenses, insurance, or guarantees without verification
- never state availability, hours, or 'booked/confirmed' the provider hasn't confirmed
- never present generated imagery as the business's real food, staff, premises, or completed work