Brand direction · light · outfit
Fresh Minimal
Light, calm, gallery-like. calm, precise, understated voice, light, airy sans with a delicate display weight.
Palette
Primary#b5651d
Accent#e8c39e
Surface (light)#fcfcfd
Surface (dark)#0d0e12
Structural tokens are OKLCH-blended over the tenant brand color at render, so every site in this direction stays on-brand. Radius 0.9rem.
Typography
outfit
light, airy sans with a delicate display weight
Body: shared humanist sans (--font-body)
Motion
subtle, near-still; light opacity fades only
- duration / easing
- .6s · cubic-bezier(0.3, 0.7, 0.4, 1)
- distance
- 4px
- stagger
- .06s × 2 steps, offset 2
- pop
- scale 1 / .5s
- hover
- lift -1px / .2s
- parallax
- none
Reduced-motion safe — opacity/transform only; the hero LCP element never fades in.
Imagery direction
- Mood
- Light, calm, gallery-like
- Palette
- soft pastels, off-white, and a pale delicate accent
- Lighting
- even bright daylight
- Style
- geometric simplicity, lots of air, delicate restrained detail
hero · generatedog · generatedsection-backdrop · proceduraltexture · procedural
Wordmark
light-weight sans wordmark, airy tracking; thin-ruled monogram
Voice — calm, precise, understated
This direction never:
- never invent prices, packages, or 'from' pricing that isn't a verified fact
- never fabricate reviews, ratings, testimonials, awards, or superlatives
- never claim credentials, licenses, insurance, or guarantees without verification
- never state availability, hours, or 'booked/confirmed' the provider hasn't confirmed
- never present generated imagery as the business's real food, staff, premises, or completed work