Brand direction · dark · archivo
Bold Cinematic
Moody, dramatic, premium. bold, premium, punchy voice, heavy grotesk display, high contrast against body sans.
Palette
Primary#8a1f2b
Accent#d9a441
Surface (light)#f6f5f4
Surface (dark)#0a0a0f
Structural tokens are OKLCH-blended over the tenant brand color at render, so every site in this direction stays on-brand. Radius 0.5rem.
Typography
archivo
heavy grotesk display, high contrast against body sans
Body: shared humanist sans (--font-body)
Motion
dramatic longer rise with a deeper stagger; confident
- duration / easing
- .8s · cubic-bezier(0.16, 0.84, 0.3, 1)
- distance
- 28px
- stagger
- .14s × 3 steps, offset 2
- pop
- scale 0.94 / .55s
- hover
- lift -4px / .25s
- parallax
- subtle
Reduced-motion safe — opacity/transform only; the hero LCP element never fades in.
Imagery direction
- Mood
- Moody, dramatic, premium
- Palette
- deep charcoal and near-black with one saturated warm accent glow
- Lighting
- dramatic directional side lighting with deep shadows
- Style
- high-contrast cinematic look, rich highlights on metal, glass, and leather
hero · generatedsection-backdrop · generatedtexture · generatedog · generated
Wordmark
heavy grotesk wordmark, condensed; bold monogram on a low-radius tile
Voice — bold, premium, punchy
This direction never:
- never invent prices, packages, or 'from' pricing that isn't a verified fact
- never fabricate reviews, ratings, testimonials, awards, or superlatives
- never claim credentials, licenses, insurance, or guarantees without verification
- never state availability, hours, or 'booked/confirmed' the provider hasn't confirmed
- never present generated imagery as the business's real food, staff, premises, or completed work