Brand direction · light · bricolage
Artisan Craft
Handmade, tactile, characterful. personal, handcrafted, grounded voice, characterful display with a friendly sans body.
Palette
Primary#8a1f2b
Accent#d9a441
Surface (light)#faf6ef
Surface (dark)#141210
Structural tokens are OKLCH-blended over the tenant brand color at render, so every site in this direction stays on-brand. Radius 1.25rem.
Typography
bricolage
characterful display with a friendly sans body
Body: shared humanist sans (--font-body)
Motion
gentle, organic ease with a soft settle
- duration / easing
- .85s · cubic-bezier(0.33, 1, 0.68, 1)
- distance
- 14px
- stagger
- .1s × 2 steps, offset 1
- pop
- scale 1 / .6s
- hover
- lift -2px / .3s
- parallax
- none
Reduced-motion safe — opacity/transform only; the hero LCP element never fades in.
Imagery direction
- Mood
- Handmade, tactile, characterful
- Palette
- muted clay, oat, sage, and aged brass
- Lighting
- warm ambient light with a soft window bounce
- Style
- textured natural materials with an imperfect, handcrafted feel
hero · generatedog · generatedsection-backdrop · proceduraltexture · procedural
Wordmark
characterful display wordmark; rounded monogram with a hand-set feel
Voice — personal, handcrafted, grounded
This direction never:
- never invent prices, packages, or 'from' pricing that isn't a verified fact
- never fabricate reviews, ratings, testimonials, awards, or superlatives
- never claim credentials, licenses, insurance, or guarantees without verification
- never state availability, hours, or 'booked/confirmed' the provider hasn't confirmed
- never present generated imagery as the business's real food, staff, premises, or completed work